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Brand South Africa's new ad and slogan

Posted Mon, 16 Jul 2012 (2 years ago)
Previously Brand South Africa used the logo 'Alive with Possibilities'. Their new slogan has been announced it's associated ad has been released. What do you think?

The new slogan is  'Inspiring New Ways'

 

Miller Matola, Brand South Africa's CEO, believes that the tie-in commercial (velow) embodies the 'can do' spirit of South African people across various walks of life. 

He says:

"Through this television commercial, we want to get across the message that Inspiring New Ways is an over-arching country position for South Africa relating to everything we do and what we are including our people, our culture and heritage, tourism, exports, governance and investment and immigration," said Matola.

"Whether it's Baby Jake Matlala proving that he was not too small to become a world champion boxer, or Oyama Matomela becoming a commercial pilot at the age of just 20, or astronomer Simon Ratcliffe who helped to bring the SKA (Square Kilometre Array) project to our country, these people all portray the essential spirit of South Africa and South Africans.

"The people in the commercial have all found ways to get ahead, improve themselves and make a contribution to society. At Brand SA, we want to inspire all South Africans to play a role in shaping the future of our country."

Full story at bizcommunity.com

 

If you can't place all the familiar faces in the ad, it features (among others)

  • Yvonne Chaka Chaka
  • Baby Jake Matlala
  • Natalie du Toit
  • Trevor Noah
  • Lucas Radebe
  • Brian Mitchell
  • Greg Minaar
  • Trevor Rabin
  • John van der Ruit
  • Shaun Thomson
  • David Tlale and
  • Khotso Mokoena

 

Less well known, but worth looking out for in the years ahead are the following achievers in their fields, namely Toya Delazy, Colin Thornton, Oyama Matomela, Andile Dube, Andy Higgins, Tebogo Skwambane, Nhkensani Nkosi, Emile Engel, Simon Ratcliffe, Zibusizo Mkhwanazi and Fatima Vawda.


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